Feasting on the likes of Netflix can take odd toll Disney+ has just gone on sale, and with it comes a whole raft of original programming over which to salivate. We’re making subscription part of our daily life, from streaming services to food delivery, and from gym memberships to cloud software. The concept is pretty…
In the modern world, all businesses are online. Consumers look at websites, reviews and social media before buying anything. Trust has always mattered when it comes to branding for small businesses. A strong brand not only differentiates you from competitors, but creates relationships with your customers that can last a lifetime. Now, let’s look at…
B2B marketing is unlike B2C marketing. B2B takes longer in buying cycle, more than one decision maker involved and it’s complex to make a sale. But when you cater to a niche audience, the stakes are even higher. A niche market equals less customers, opportunity to build deeper relationships and add more value. Here are…
Outsourcing has long been the way companies save time and money. But in 2025, outsourcing is about more than cost savings. It’s also one of the smartest growth strategies, enabling companies to scale faster and tap into a global pool of talent to stay competitive. Now days business is outsourcing in a smarter way and…
In today’s society, working remote is not a possibility but a reality in the modern workplace. Working remotely has its benefits, as it offers flexibility, but it also makes keeping employees connected a bit more challenging. The strength of a company is based on its solid corporate culture. Instead it creates trust, loyalty and makes…
In 2025, customer loyalty is the must-have. The sheer number of brands now competing for attention means that companies need to do more than simply offer discounts, but provide offers tailored to what their customers really want. A well set-up loyalty program not only generates repeat sales, but creates trust and long-term customers as well….
In today’s digital-first world, growing a business depends on what you sell as well as how you can build trust with people. Enter social selling. Rather than cold calling or hard selling, social selling leverages online channels such as LinkedIn to build relationships with potential customers, provide value and establish long-term relationships. LinkedIn is the…
It’s no walk in the park to run a business. One of the most difficult things for business owners, of course, can be not knowing what lies ahead. Changes in the market, customers and sometimes economic conditions can change on a dime. And here, financial projections are critically important. They do not eliminate risk, but…
The workplace in 2025 appears drastically different than what is seen today. Corporate: Not profits alone, but employees too Companies are no more concentrating on only the profit they could make. An employee with vitality and well-being can be up to 2-3 x more productive, innovative and proactive. That’s why employee wellness programmes have risen…
M&A is no longer the exclusive province of giants. Nowadays small and mid tier firms are also employing M&A as a strategies to grow, compete and enter new markets. Thanks to technology and shifting consumer behavior, smart small businesses are finding clever ways to grow by making deals and partnerships. Why Smaller Businesses Consider M&A…